Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy
- Author(s)
- Maarten Janssen, Marielle C. Non
- Organisation(s)
- Department of Economics
- External organisation(s)
- Erasmus University Rotterdam
- Journal
- Marketing Science: the marketing journal of INFORMS
- Volume
- 28
- Pages
- 87-98
- No. of pages
- 12
- ISSN
- 0732-2399
- Publication date
- 2009
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 5020 Economics
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/going-where-the-ad-leads-you-on-high-advertised-prices-and-searching-where-to-buy(f0137049-f1d9-4ff3-8d78-03112bedcf3b).html