Non-reservation price equilibria and consumer search

Author(s)
Maarten Janssen, Alexei N. Parakhonyak, Anastasia Parakhonyak
Abstract

Reservation price equilibria (RPE) do not accurately assess market power in consumer search markets. In most search markets, consumers do not know important elements of the environment in which they search (such as, for example, firms' cost). We argue that when consumers learn when searching, RPE suffer from theoretical issues, such as non-existence and critical dependence on specific out-of-equilibrium beliefs. We characterize equilibria where consumers rationally choose search strategies that are not characterized by a reservation price. Non-RPE always exist and do not depend on specific out-of-equilibrium beliefs. Non-RPE have active consumer search and are consistent with recent empirical findings.

Organisation(s)
Department of Economics
External organisation(s)
University of Oxford, Université Toulouse-I-Capitole
Journal
Journal of Economic Theory
Volume
172
Pages
120 - 162
No. of pages
43
ISSN
0022-0531
DOI
https://doi.org/10.1016/j.jet.2017.08.003
Publication date
11-2017
Peer reviewed
Yes
Austrian Fields of Science 2012
502013 Industrial economics
Keywords
ASJC Scopus subject areas
Economics and Econometrics
Portal url
https://ucrisportal.univie.ac.at/en/publications/80fec2bd-9020-4dcd-9ed9-96327b17e7a8