Market transparency and consumer search—Evidence from the German retail gasoline market

Author(s)
Simon Martin
Abstract

We estimate a model of incomplete information price competition where consumers endogenously
choose whether to use a price search website. We examine how consumer search and prices
would change under different transparency regimes. We find that aggregate consumer welfare
is maximized when the price search website lists the lowest 20% of prices (i.e., one station in
markets with less than five stations, and two stations in markets with more than five stations),
with consumer expenditures falling by 1.5% relative to a regime where all are listed.

Organisation(s)
Department of Economics
Journal
RAND Journal of Economics
Volume
55
Pages
499
No. of pages
814
ISSN
0741-6261
DOI
https://doi.org/10.1111/1756-2171.12485
Publication date
12-2024
Peer reviewed
Yes
Austrian Fields of Science 2012
502013 Industrial economics
Portal url
https://ucrisportal.univie.ac.at/en/publications/97b30d5d-2e82-4965-8828-ad3ab699f8fb